It was May 2011, just a few hours after the birth of Sezai and Hilal Ozan Zeybek’s first child, their daughter Azade, in Turkey. They were getting unwanted text messages from Bebelac, a baby milk brand owned by Danone. “For a couple of weeks, they sent us useful messages with no reference to formula at all. They underlined the importance of breastfeeding. Then the messages subtly changed,” Sezai says. “They started warning us against under-nourishment. We were told: ‘If you think your baby isn’t getting enough nutrition you can call our hotline.’” As the young couple’s daughter grew, the warnings continued. “We were told that after six months the baby would need 500ml milk. If the mother...
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